a helping hand to branding.

An expert in birth services for nearly 10 years (and a website just as old), Erica was in need of a fresh look. She had several new offerings, but was hesitant to add them to the outdated website. She felt that the website didn't fit her, which made her feel less confident about her business.

before.

In her own words:
"My website doesn't have a flow or organization. I definitely want to add some product, and yes the visual update. I want it to be more professional looking and more appealing... I don't love anything about the existing site."

What wasn't working:

• a template-y, basic look that felt impersonal and unprofessional
  
• disorganized services and pricing, no CTAs
  
• needed new content to reflect current offerings
  
• needed e-commerce functionality for new store
  

branding design.

logos.

A simple, feminine logo to convey Erica's personality at a glance, plus a simplified design for packaging and social media.

colours.

The old website was colourless and lifeless. For the new one, I used soft earthy tones to create a welcoming atmosphere.

typefaces.

This pairing strikes a balance - Cardo feels high-end and premium, while Quicksand feels relaxed and friendly.

after.

"The website looks so good! I'm really loving it! Thank you so much! I’m very happy with everything!"
- Erica H., The Postpartum Package

Why the redesign works:

• an earthy colour palette, custom patterned backgrounds, and niche stock photos create a welcoming atmosphere
  
• purchasing is made simple with clear CTAs, descriptions, pricing, and an easy payment portal
  
• an online store and a classes page to showcase everything Erica offers
  

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