a bold, authentic rebrand.

This mamaprenuer was making a big leap - from personal blog to professional business - and needed some direction. Melissa had a vision of where she wanted the website to be, but wasn't sure how to get there. She described her vision for the project: "MWP wants to support and empower women as they travel their own unique journeys as mamas. The brand tone of voice is bold, courageous, and authentic."

before.

In her own words:
"Please know I am a complete amateur at this so could greatly use your expertise in creating a polished, streamlined, and engaging site... First and foremost, I'd like it to look professional and not so pieced together."

What wasn't working:

• too much emphasis on outdated or low priority content
• incorporated the brand's style inconsistently
• needed new content to reflect current offerings and goals
  

after.

"Wonderful! I don't know if I conveyed it appropriately, but I think you did a really fabulous job. I feel so blessed to have found you for this project... Thank you. Thank you. Thank you."
- Melissa A., MWP

Why the redesign works:

• clean, eye-catching, and focused layouts
• strong brand details, including custom patterned backgrounds and niche stock photos
• an online store for both products and memberships
  
• page views more than doubled and visitors increased by 6x in the first month after launch
• site showed steady growth in the following 6 months after launch

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