making a successful business shine.

This global nutrition company didn't have a website that reflected their status or described what made them unique from competitors. What started as a request for a "punchy and eye-catching" website evolved into a deeper look at the brand's values and demographics. The result was clean, professional, focused, and tailored to its niche audience.

before.

In Paul's own words:
"There are elements i am very unhappy with on my website... The website really has too much going on in general."

What wasn't working:

• disorganized navigation and outdated links
• too many CTAs on the homepage
• not enough breathing room between elements
• free recipes that were frustratingly difficult to access, let alone download
  

after.

"Yeahhhh I absolutely love that! The whole visual is soft and more feminine which is perfect as we are a very female centric company now... I showed the pages earlier to my management team and they were all in awe of how cool it is! It’s so nice!"
- Paul L., PLT Nutrition

Why the redesign works:

• super clear CTAs to bring customers to a compelling pricing page
  
• warm, friendly copy and stock photos to appeal to the right demographic
  
• no-nonsense layouts and an organized footer to help customers find the right content faster
  
• easy-peasy recipe downloads
  

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