a fresh start that fits like a glove.

This former blogger, now author and speaker, needed a major refresh and overhaul of her website to get rid of outdated information and showcase the new direction of her business - including a new name and logo.

before.

Though she started as a blogger, Liz had moved on to writing books, creating a podcast, and offering speaking services. She wanted a new identity that better reflected her business, and a fresh new website that was easier to manage.

What wasn't working:

• a cluttered logo that didn't fit Liz's personality
  
• Wordpress had a learning curve that always made updating the site frustrating and confusing
  
• blog-centric website with long, unfocused layouts and no consistent style
  
• a landing page created with external software that was getting pricey
  

branding design.

logos.

The new logo is a much better fit for Liz's personality - relatable, caring, and a little playful - with an alternate design for social media.

colours.

For a cohesive look, I used a monochromatic palette with Liz's favourite colour and a pop of orange for accents.

typefaces.

Alice is stylish yet approachable, with a little playfulness, while Proxima Nova is simple and straightforward.

after.

"Thank you so much! So exciting! I really appreciate your awesome work. I love my new website!"
- Liz M., Resilient Life Hacks

Why the redesign works:

• the new logo influenced the whole website's style and created a personal feel
  
• migrated everything to Squarespace for ease of use
  
• focused the website on current offerings with bright, clean layouts
  
• created an on-brand internal landing page, so Liz could cancel the expensive software

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