This former blogger, now author and coach, needed a major refresh and overhaul of her website to get rid of outdated information and showcase the new direction of her business - including a new name and logo.
Though she started as a blogger, Liz had moved on to writing books, creating a podcast, and offering coaching services. She wanted a new identity that better reflected her business, and a fresh new website that was easier to manage.
What wasn't working:
The new logo is a much better fit for Liz's personality - relatable, caring, and a little playful - with an alternate design for social media.
For a cohesive look, I used a monochromatic palette with Liz's favourite colour and a pop of orange for accents.
Alice is stylish yet approachable, with a little playfulness, while Proxima Nova is simple and straightforward.
"Thank you so much! So exciting! I really appreciate your awesome work. I love my new website!"
- Liz M., Resilient Life Hacks
Why the redesign works: